Retail Store of the Future
SEMINAR - 19th May 2011

Mayflex Conference Rooms 1 & 2 Excel House, Junction Six Industrial Park Electric Avenue Birmingham B6 7JJ

Visit our FREE seminar to learn more about how, with in-store mobility strategies, you too can embrace this revolution.

Consumers’ rapid adoption of smartphones and tablets, combined with innovative mobile applications, allow retailers to create a myriad of new ways to connect with customers when present inside the store, improving customer satisfaction and driving revenue.

The aim of this seminar is to provide retailers with real strategies for the engagement of this new generation of customer by harnessing the very latest in secure in-store mobility and intelligence solutions.

Why should you attend this seminar?

Attendees will be able to see the latest in in-store technology systems, infrastructure and mobile channel solutions that will help them to engage and serve customers better. They’ll also be able to gain from an early insight of future micro-location-aware solutions that promise to take in-store customer engagement and intelligence capture to a completely new level.

The advent of the internet changed the buying habits of consumers, with prospective buyers researching products and services online and obtaining competitive pricing to present to the in-store retail manager to match. Now, with the rapid adoption of smartphones this practice continues, but in-store at the traditional point of sale. Consumers are accessing product pricing, information and reviews whilst standing in the store’s product aisle handling the physical product, and once satisfied the potential purchase from a competitor is just a click away.

The recent recession has forced the consumer to adopt new budget disciplines, with long-term brand loyalty diminishing as the driver for their eventual choice of purchasing location; replaced by price and convenience. To survive in this new ‘connected’ purchasing climate, retailers need to reach out, acquire and maintain customers who are loyal and will keep coming back. The secret of this this task is, as it has always been, about making the customer feel valued.

To achieve this, retailers need to get to know their customer’s buying habits more than ever. Through adoption of a customer-centric approach, enabled by the technologies on display at this event, retail stores can meet this challenge head on, providing a rich, personalised experience to the customer wherever they are, intrinsically linked to their individual preferences and purchasing history.

And, who should attend?

Senior-level retail, hospitality, merchandising, planning, allocation, e-commerce, marketing, operations, headquarters and business development executives that recognise the need to both meet the challenges and exploit the opportunities posed by the smartphone revolution.

• MDs
• Marketing Directors
• Directors
• Heads of Information Technology
• Heads of and eCommerce Managers
• Commercial Directors
• Online Marketing managers

What will you learn

This seminar aims to empower you, the retailer, to exploit the recent change in customer behaviour enabled by the smartphone revolution. You’ll learn about:

• How you can reap benefits from the changes that smartphones are driving in retail and hospitality
• Technologies that enable you to drive more sales, increase customer loyalty, and promote brand awareness
• How presence applications identify customers as they enter the store. Delivering personal messages to their smartphones including promotions, financial incentives and loyalty rewards
• The robust, secure and scalable network infrastructure that both enables these new engagement technologies and will reduce costs across your whole operation
• Capturing deep customer intelligence, analytics and behavioural patterns
• How technology enables customer- centric strategies
• How a cross channel mobile strategy: the 4th commerce channel - will bring your customers closer and more often
• Minority report? – Exclusive foresight into the future of in-store customer engagement via micro-location technology

Speakers

• Roger Hockaday, Head Of Marketing Emea, Aruba Networks
• Stewart Smith, Technical Director, I-Ras Solutions
• Ashley Diiorio, Sales & Business Development, I-Ras Solutions

Agenda

• 9.00am - Coffee and Networking
• 9.30am - Welcome and Introduction - Robbie Smith MD, i-RAS Solutions
• 9.35am - Are you ready for the Smart Shopper? - Ashley DiIorio, i-RAS Solutions
• 9.45am - ‘The Future Retail Store: Secure mobility for in-store customer engagement’ - Roger Hockaday, Aruba Networks
• 10.30am - ‘Enabling the Mobile Channel for Long Term Success’ - Stewart Smith, i-RAS Solutions
• 11.15am - Coffee break
• 11.30am - ‘Minority report? - Proximity based retail is here’- Ashley DiIorio, i-RAS Solutions
• 12.15pm - Closing remarks and Questions & Answer session
• 12.30pm - Lunch and Solution demonstrations